“PAWSH” Packaging & Branding Design
Winter, 2025 ✱ Graphic Design III ✱ Group Project
Graphic designers: Elizabeth Ridley, Sophia Levine, and Brandon Schwartz
Packaging designers: Sonia Andrade and Dominic Corrente
Advisors: Linh Dao, Irene Carbonell, Javier de la Fuente
The Task: Design a sustainable paperboard packaging line for an original pet care brand, under the fictional parent company PPA Pets. This company had to include a pet DNA Test Kit package and additional non-food pet care product to pair with the DNA tests.
Deliverables: DNA Test Kit package, additional product package, shippers for packages, corresponding prototyped mobile application, promotional video, powerpoint presentation
My Major Roles throughout the Project: I created and stylized the majority of our illustrations throughout our brand identity. I played a crucial role in the drafting and finalization of our brand colors, typography, and logo design. I also designed the majority of the primary DNA Test Kit Package, as well as the cardboard shippers for the harness and DNA kit packages. I built out the shopping and DNA results pages of our mobile app, as well as assisted with filming and photography art direction.
About our Solution, PAWSH
PAWSH by PPA Pets seamlessly merges cutting-edge science with fashion-forward design to create tailored solutions that celebrate each pet’s unique needs.
Our primary offering is a line of dog harnesses, designed based on the results of your pet’s DNA test to provide the perfect fit and functionality. Additionally, we offer attachable accessories and outerwear that attach to our harnesses, adding both style and practicality to your pet’s wardrobe.
At PAWSH, sustainability is at the core of everything we do. Our packaging system is designed with 100% recyclable paperboard for both our DNA test kits and health-focused harnesses, available via e-commerce and retail. The DNA test kit is fully resealable for secure sample return, eliminating packaging waste. Furthermore, our harness packaging is designed to be reused through our "Re-PAWSH" exchange program, allowing customers to return and upgrade their pet’s harness sustainably.
With PAWSH, innovation meets eco-conscious design — ensuring that pets not only look their best but feel their best, all while supporting a greener future.
Initial Sketches, Visual Design Drafts
My initial illustrations are where PAWSH began and was built from! These defined our brand from the start.
Early design drafts completed by Brandon, Sophia, and myself!
Early design drafts completed by myself that pushed a modern brighter color pallette and steered our brand in a new direction.
One of many test iterations pasted onto the box itself.
One notable detail even from our early drafting is our attention to ease of reading and step following for users. With simple 1,2,3, left-to-right reading as soon as you open the package.
Initial Box Sketches, Prototypes
Box Sketching Ideation Pictured Left
We worked with ITP very organically. They would change the box design with our needs and we would change our visual designs with their packaging design needs.
Harness Packaging Initial Prototype Exploration
Final Branding
Final Packaging
PAWSH App design
