2:35
video
PAWSH
DATE
Winter, 2025
TEAM
Graphic Designers: Elizabeth Ridley, Brandon Schwartz, Sophia Levin
Structural Designers: Sonia Andrade, Dominic Corrente
Project Advisors: Linh Dao, Irene Carbonell, Javier de la Fuente
DESIGN TYPE
Packaging Design
TOOLS
Illustrator, Photoshop, Figma, Notion, Powerpoint
*PROJECT AWARDS
Top 3 Finalist in the Paperboard Packaging Alliance's 2025 Student Design Challenge. Our placement will be determined in Vancouver, Canada in November of 2025.
THE TASK
Design a sustainable paperboard packaging line for an original pet care brand as part of a 2025 Student Design Challenge by The Paperboard Packaging Alliance, a joint initiative of the American Forest & Paper Association and the Paperboard Packaging Council. This pet care company had to include a pet DNA Test Kit package and additional pet care product to pair with the tests.
DELIVERABLES
DNA Test Kit package; additional product package; shippers for packages; corresponding prototyped mobile application; promotional video; presentation
ABOUT OUR SOLUTION
PAWSH seamlessly combines an unlikely pair: science and fashion! PAWSH uses your dog's DNA test to pair your pooch with the perfect harness and other clothing items for your dog, based on breed, health, coat, and activity level.
Sustainability drives every decision at PAWSH. Our DNA test kits and health-focused harnesses are packaged in 100% recyclable paperboard, with resealable kits for secure, waste-free returns. Plus, our innovative “Re-PAWSH” program allows customers to return and upgrade harnesses, extending product life, reducing waste, and retaining our happy customers! At PAWSH, science meets style. We help pets look their best, feel their best, and tread a little lightly on the planet.
PERSONAL ROLE
I created and stylized the majority of our illustrations throughout our brand identity. I played a crucial role in the drafting and finalization of our brand colors, typography, and logo design. I also designed the majority of the graphics /layout on the primary DNA Test Kit Package, as well as the cardboard shippers. I built out the shopping and DNA results pages of our mobile app, as well as assisted with filming and photography art direction.
Research & Sketching
INITIAL DOG DRAWINGS
My initial illustrations are where PAWSH began and was built from! These defined our brand from the start.
INITIAL BOX DRAWINGS
INITIAL LOGO IDEATION
This concept mirrors that in our business model we cater to a large variety of dogs, as well as "re-pawsh" policy where consumers can exchange their harness with our packaging for new sizes and types of clothing for money off new orders.
Final Branding
MINI GUIDE TO OUR BRANDING
THE PAWSH DOGS
Final Packaging
FINAL DNA & HARNESS PACKAGING
Signature vertical PAWSH logo, PAWSH purple, and sloped angled sides increase front display space, increase brand recognizability, and add an additional stylish element.
FINAL DNA & HARNESS BOXES WITH THEIR EXTERIOR SHIPPERS
Both harness and dna boxes are initially sent in protective paperboard packaging seen here.
DNA Test Packaging
DNA BOX IN SHIPPER
THE OPEN KIT
SEND BACK STEPS
These boxes cleverly reseal and ship to send your dog's DNA back to PAWSH headquarters, adding additional sustainability to our design.
DIELINES
DNA Box & Shipper
Harness Packaging
DIELINES
DNA Box & Shipper
HARNESS BOX IN SHIPPER
Receiving box in shipper
HARNESS RETURNED USING "RE-PAWSH" PROGRAM
Sending back old harness in newly sent harness shipper with our resealable boxes
HARNESS BOX DESIGN
DIELINES
Harness Box & Shipper
PAWSH IN STORES
The PAWSH App
STEP-BY-STEP TASKFLOW
These steps walk users through making a personalized account, activating your DNA Kit to start your DNA collection process.
It keeps users coming back with its built in results, recommended & general shop, as well as shipping components.
Extra Pictures!
