
ASI Cal Poly Event Branding & Promotions
DATE
Summer, 2023 – Summer, 2025
TEAM
Elizabeth Ridley as a graphic designer for Associated Students Inc. Cal Poly.
DESIGN TYPE
Branding & Advertising Design
TOOLS
Indesign, Illustrator, Photoshop, Procreate, AfterEffects, Workzone, Powerpoint, Microsoft Word, Teams, Dropbox
ABOUT MY ROLE
I served as a graphic designer for Associated Students Incorporated at Cal Poly, on a design team of 5 for 2 years during my time in college.
At ASI, I designed various digital and print marketing materials and systems for Cal Poly’s events, facilities, large-scale decals, promotions, and more for Cal Poly’s large and diverse campus and community. My work supported student-driven programs and services, enhancing the student experience.
I met strict deadlines while managing multiple projects. I communicated with ASI program directors in every area, from Intramural Sports to HR to Events. I also frequently worked with exterior print vendors on high-budget project objectives and effective campaigns. I was able to collaborate regularly with co-designers, photographers, and the marketing team on diverse projects.
Pickle Fest, 2025

BRAINSTORMING






FINAL EXPORTS
Television Advertisement
Instagram Story & Facebook Post
T-Shirt & Sticker Design



EVENT IMAGES
Dayglow Concert, 2023





FINAL EXPORTS
Poster & Instagram Story
Web Advertisement
Banner Advertisement


EVENT PHOTOS
Me with Dayglow!
Goat Yoga & Boba, 2023–24

INITAL SKETCHING


GOAT YOGA,
FALL 2023
Poster & Instagram Story


GOAT YOGA,
SPRING 2024
Poster & Instagram Story

Digital Banner Advertisement


Stickers!





0:32
video
EVENT PHOTOS
Poly Escapes Evergreen Signage, 2024


FINAL POSTERS
Rental Center Print Advertisements


Climbing Park and Trips Program Print Advertisements








